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North Pier Advisory

Dan is a classically trained CPG marketer turned CFO with diverse experience running a variety of businesses, including:

  • Fortune 150 brand marketing ($1.8B Kraft Heinz Condiments Portfolio)

  • CPG/food startup (Edward Marc Brands – 6x INC 5000 fastest growing company in America)

  • Consumer retail (The Milk Shake Factory)


Dan is not a career consultant. He knows what it’s like to stress about making payroll, a co-packer shutting down, or a make-or-break Buyer meeting. Learning from these experiences (and sometimes mistakes!) enables him to bring a calm voice and resilient mindset to your business.


He’s worked in almost every function – strategy, marketing, sales, R&D, finance, accounting, and supply chain. Dan was one of the youngest employees to make global partner at Kraft Heinz / 3G Capital and has led large turnarounds, retail expansions, and equity sale processes.


Dan specializes in advising small/middle market CPG and retail companies but is open to discussing other types of businesses to see if there’s a mutual fit. He’s highly selective with any new partnerships and will only take on a client if there’s a clear path to adding significant value. All clients work

directly with Dan, and all relationships are rooted in trust and transparency.


He prides himself on his reputation – most inquiries come from referrals within his network. Doing great work really matters and he is “emotionally
invested” in the client’s success.


Dan holds a BA in Supply Chain Management from The Honors College at Michigan State University and an MBA from Duke University.


Outside of work Dan enjoys spending time with his wife and 3 daughters in their hometown of Ann Arbor, Michigan. Other interests include running,
golf, and anything else outdoors.


Reach out to set up a complimentary 1-hour call so you can better understand who Dan is, what he’s about, and if he can help your business.


North Pier Advisory doesn’t publicly list clients but can provide references and examples of work upon request.

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